Notes on building.
Guides on mobile apps, web platforms and AI products. Cost breakdowns, stack comparisons and how we ship.
How to Validate a SaaS Idea in 2 Weeks Without Writing Code
Most SaaS products fail because founders skip validation. They spend 6 months building something nobody wants. Here is how to validate your idea in 2 weeks with zero code and under $500.
AI & strategy · Feb 11, 2026 · 13 min read
How to Price Your SaaS Product: A Data-Driven Guide
Pricing is the most underleveraged growth lever in SaaS. A 1% improvement in pricing has 4x more revenue impact than a 1% improvement in customer acquisition. Here is how to get it right.
AI & strategy · Feb 11, 2026 · 14 min read
Your App Launched. Now What? The First 90 Days Post-Launch Playbook
Launching your app is the easy part. The first 90 days determine whether it grows or dies quietly. Here is the exact playbook we use with every product we ship.
AI & strategy · Feb 11, 2026 · 14 min read
How to Run a Successful Product Beta Test in 2026
A beta is not a soft launch with a disclaimer slapped on it. Done right, it is a structured experiment that tells you exactly what to fix and hands you your first paying customers.
AI & strategy · Feb 11, 2026 · 13 min read
How to Manage a Remote Development Team Across Time Zones
Remote teams ship faster than co-located teams when managed well. They also fall apart faster when managed poorly. Here is how to get it right.
AI & strategy · Feb 11, 2026 · 13 min read
How to Write a Job Description That Actually Attracts Good Developers
Most developer job descriptions repel good candidates. They read like legal documents stuffed with impossible requirements. Here is how to write one that actually works.
AI & strategy · Feb 11, 2026 · 12 min read
Feature Prioritization Frameworks That Actually Work for Startups
Every startup has an infinite feature backlog and a finite team. The ones that win are not the ones with the best ideas: they are the ones who decide fastest what not to build.
AI & strategy · Feb 11, 2026 · 13 min read
How to Build Your First Engineering Team: A Founder's Hiring Guide
Building your first engineering team is one of the most consequential things you will do as a founder. Get it right and you have a force multiplier. Get it wrong and you spend the next two years untangling the mess.
AI & strategy · Feb 10, 2026 · 14 min read
How to Pass a Security Audit Before Your First Enterprise Deal
Your first enterprise prospect sends a 200-question security questionnaire. Your stomach drops. You have 2 weeks to respond. Here is how to pass the audit and close the deal.
AI & strategy · Feb 9, 2026 · 13 min read
The Non-Technical Founder's Guide to Reading a Technical Proposal
A technical proposal is not a document you need a computer science degree to understand. This guide teaches you exactly what to look for, what to question, and how to tell a strong proposal from one that will cost you later.
AI & strategy · Feb 9, 2026 · 13 min read
How to Tell If Your Developer Is Building the Right Thing
You do not need to read code to know whether your developer is on track. These are the observable signals, questions, and processes that tell you whether your team is building the right thing, at the right pace, the right way.
AI & strategy · Feb 9, 2026 · 12 min read
How to Find and Vet a Technical Co-Founder in 2026
Finding a technical co-founder is the hardest part of starting a tech company without a tech background. Here is where to look, what to test, and how to structure the deal so both sides win.
AI & strategy · Feb 9, 2026 · 13 min read