Notes on building.
Guides on mobile apps, web platforms and AI products. Cost breakdowns, stack comparisons and how we ship.
From Idea to Launch in 8 Weeks: Our Development Process
Eight weeks is enough time to go from a raw idea to a live product with real users. Here is exactly how we do it, week by week, with every deliverable named.
AI & strategy · Feb 13, 2026 · 14 min read
How to Write a Product Requirements Document (PRD)
A great product requirements document is the difference between a development team that ships exactly what you envisioned and one that builds the wrong thing for six months. Here is how to write one that works.
AI & strategy · Feb 13, 2026 · 13 min read
How to Launch Your App on Product Hunt and Actually Get Traction
Most Product Hunt launches fizzle out by noon. Here is what separates the top 5 products of the day from the hundreds that get buried.
AI & strategy · Feb 13, 2026 · 13 min read
How to Get Your First 1,000 Users Without Paid Ads
Getting your first 1,000 users is the hardest milestone in a startup's life, and it has nothing to do with your ad budget. Here is the honest playbook founders actually use.
AI & strategy · Feb 13, 2026 · 13 min read
How to Run an Effective Sprint When Your Team Is Under 10 People
Textbook Scrum was designed for 50-person engineering departments, not five-person startups. Here is the trimmed-down sprint framework that keeps small teams shipping without drowning in process.
AI & strategy · Feb 12, 2026 · 13 min read
How to Run User Research on a Startup Budget
Most startups skip user research because they think it requires a big budget and a UX team. It does not. Here is how to learn more about your users in one week than most companies learn in a quarter.
AI & strategy · Feb 12, 2026 · 13 min read
When to Pivot Your Product (And How to Do It Without Starting Over)
Most founders wait too long to pivot or pivot too fast and for the wrong reasons. Here is how to read the signals, choose the right type of pivot, and execute it without throwing away everything you built.
AI & strategy · Feb 12, 2026 · 13 min read
Build vs Buy: When to Build Custom Software
Every software decision eventually comes down to a single question: do we build this ourselves or buy something off the shelf? The answer is rarely obvious, and the wrong choice costs far more than the price tag suggests. This guide walks through the real costs on both sides and gives you a framework to make the right call for your situation.
AI & strategy · Feb 12, 2026 · 13 min read
How to Validate a SaaS Idea in 2 Weeks Without Writing Code
Most SaaS products fail because founders skip validation. They spend 6 months building something nobody wants. Here is how to validate your idea in 2 weeks with zero code and under $500.
AI & strategy · Feb 11, 2026 · 13 min read
How to Price Your SaaS Product: A Data-Driven Guide
Pricing is the most underleveraged growth lever in SaaS. A 1% improvement in pricing has 4x more revenue impact than a 1% improvement in customer acquisition. Here is how to get it right.
AI & strategy · Feb 11, 2026 · 14 min read
Your App Launched. Now What? The First 90 Days Post-Launch Playbook
Launching your app is the easy part. The first 90 days determine whether it grows or dies quietly. Here is the exact playbook we use with every product we ship.
AI & strategy · Feb 11, 2026 · 14 min read
How to Run a Successful Product Beta Test in 2026
A beta is not a soft launch with a disclaimer slapped on it. Done right, it is a structured experiment that tells you exactly what to fix and hands you your first paying customers.
AI & strategy · Feb 11, 2026 · 13 min read