Community Run Camps
Summer sports camps led by D1 athletes. Found in one search.
Community Run Camps
Parents booking the week it went live
Week 1
First parent bookings
Day 1
Ranking in local search
50+
Camps listed
5,000+
Athletes trained
The product
Community Run Camps runs coach-led summer sports camps where kids train with Division I athletes: local sessions, real mentorship and skills that last. Kanopy Labs designed and built the site parents find them on: a camp finder by state, verified coach profiles, a program page for every camp and the local SEO that puts each town's camp on page one. Live at crcsports.com, with 5,000+ athletes trained across 50+ camps.
The challenge
Parents looking for a summer camp search for their town, not a brand. Community Run Camps had the coaches and the camps, spread across towns in New York and Massachusetts, but no single place a parent could land, see who is running the camp near them, trust it, and book. Every camp needed its own page that could rank for its town, the coaches needed profiles that read as verified rather than self-described, and the whole thing had to go from search result to enrollment without a phone call.
How we tackled it
Started from the parent's first search: a camp finder by state on the home page, and a program page for every camp with the coach, the dates, the location and the price, built to rank for "[sport] camp [town]"
Verified coach profiles as the trust layer: college, sport, position and playing history on every coach, linked from every camp they run
Local SEO built into the structure rather than bolted on: one indexable page per camp and per town, structured data for each program, and titles and descriptions written for the towns parents actually type
Enrollment as the only call to action: every page ends in Find a Camp or a booking, nothing else competing for the click
Brand carried through from the CRC mark: dark photography of real camps, the purple as the one accent, and the D1 line front and centre
What we built
Community Run Camps went live at crcsports.com as a fast, indexable discovery site: camp finder, program pages, verified coach profiles and booking, with local search pages ranking from launch. Parents started booking the week it went live.
“Parents started booking the week we went live. Verified coaches, clean program pages, local SEO that ranks on day one. They built it like the business was their own.”
Tommy Garofalo
Founder, Community Run Camps
